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4 Lessons from the J.C. Penney Makeover

New JCP Logo

**Disclaimer: My wife currently works for J.C. Penney and I was previously employed by the company.

J.C. Penney has a new CEO, Ron Johnson.  Johnson arrived at JCP after being the driving force for Apple stores and the Genius Bar in those stores.  He is wasting little time in making over the giant retailer.

I love the Apple stores and the Genius Bar.  I think I am going to love the new changes at JCP.

What can online sellers learn from Johnson’s moves at his new job?

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Price Check by Amazon iPhone App

Amazon Price Check Icon

Last week we shared with you about the eBay iPhone app.  Now we want to tell you about the other app we use when we are scouting for products to sell.  It is the Price Check by Amazon iPhone app.  Do not confuse this with the Amazon mobile app.  I also have that on my phone, but use it much less than the price check app.

This is a free app, so there is no excuse for not having it if you own an iPhone.

I primarily use this app for books, toys, games and items with bar codes.  Here is a screen shot that will help me to explain its functions.

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A Museum for Hawaiian Shirts?

Did you know that there is an online museum for Hawaiian shirts?  We love Hawaiian shirts.  I love wearing them.  I love selling them.  Recently I felt like we reached the mountaintop when we shipped a Hawaiian shirt to somebody living in Honolulu.

If you go into a thrift store here in South Florida, you are bound to find a plethora of Hawaiian shirts.  Knowing which ones you can resell is the trick.  That is where the museum comes into play.

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Extraordinary Customer Service: Product Selection & Inspection

This is a snippet from our eBay feedback page

A point of pride for Fruzie’s Collectibles is that we have a stellar customer feedback rating for our online business.  A high percentage of our customers leave feedback for us on eBay.  When they leave feedback, they overwhelmingly give us the highest marks for our service.

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eBay iPhone App

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If you have an iPhone and enjoy hunting for treasures, then you should have the eBay application.  If you don’t have an iPhone, you might want to get one to get this app.  My friend, Bruce Truman recently bought his iPhone.  He gave me credit for a Facebook discussion that helped sway his wife.  I’m pretty sure that she was just waiting for the right time.

Bruce sells on eBay like we do (check out his listings here).  He had noted on Facebook that he would like an iPhone to avoid overspending for items that he was going to resell.

That is one of the primary reasons that this app is golden.  By the way, did I mention that the app is free?  You cannot beat that price.

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