What I’ve Learned on Antiques Roadshow – Mark Wahlberg

What I’ve Learned on Antiques Roadshow by Mark Wahlberg

I am indebted to Caline for passing along this story.  (Caline is a Top Rated Seller on eBay – check out her store, More Flights of Fancy.)

For those of us who enjoy buying and/or selling items should always remember the lesson Wahlberg communicates.  Possessions may be nice, but people are the ones that really matter.

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4 Lessons from the J.C. Penney Makeover

New JCP Logo

**Disclaimer: My wife currently works for J.C. Penney and I was previously employed by the company.

J.C. Penney has a new CEO, Ron Johnson.  Johnson arrived at JCP after being the driving force for Apple stores and the Genius Bar in those stores.  He is wasting little time in making over the giant retailer.

I love the Apple stores and the Genius Bar.  I think I am going to love the new changes at JCP.

What can online sellers learn from Johnson’s moves at his new job?

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A Longhorn in the Sooner State

Texas Longhorns Jacket shipped to Guymon, Oklahoma

My roots are in the state of Oklahoma.  I graduated from high school and college in that state.  I vigorously root for the Oklahoma Sooners.  So when I came across a Texas Longhorn wind jacket, I felt angst when paying for it.

I rationalized that I should be glad to help a Longhorn fan put his money in my pocket :) .

Alas, the jacket sold and I shipped it out today — to Guymon, Oklahoma.  Now I really feel poorly.  I have supplied a Longhorn in the Sooner state with his Texas apparel.

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This Blog’s Purpose

This blog is a companion tool to our online reselling business.  We partner with eBay and Amazon to provide quality items to consumers around the globe.  These items include collectibles, books and clothing.

Fruzies has proven to be a successful venture.  On eBay we are classified as Top Rated and Power Sellers.  We enjoy the highest level of customer support as evidenced by our eBay feedback ratings.

This blog is intended to provide insights on being successful in this business.  Other sellers will be able to examine our methods and motivations for doing what we do.  Potential buyers will be able to peek inside the world of a seller.  Both groups will see that this is a business that seeks to be profitable.  We desire to make these profits by providing great value for our buyers.

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What’s Going On? Promoting Products To Coincide With Current Events

going on

Sellers should ask themselves the Marvin Gaye question, What’s going on?  If the answer to the question comes close to matching items that you are selling, then you have the opportunity to promote your items to an eager audience.

One week ago the NFL playoffs had eliminated all but the final four teams.  This select group of teams had to win just one more game to advance to this year’s Super Bowl in Indianapolis.  We ran an article titled, Are You Ready for the NFL Conference Championships?. 

The title itself attracted football fans searching the internet for information on this hot topic.  Since we sell sports related items, we made sure that readers were aware of this.  We also provided an easy link to all NFL related items in our eBay store.

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Cha-Ching: Tommy Bahama Silk Hawaiian Shirt

Tommy Bahama Silk Hawaiian Shirt

Cha-Ching is our new blog category in which we will showcase some of our favorite sales.  We have chosen to call it this because our iPhone makes a cha-ching sound whenever an item sells.  The sound comes from the eBay App.

This item is a favorite for a few reasons.  The first is based on our history.  One of the first items we sold a few years ago was a shirt just like this.  I knew very little about what I was doing.  I listed a shirt that was just too large for me even though I loved it.  I didn’t know how to price items and stuck what was obviously a very low price on the shirt.  It sold immediately to somebody who got a very good deal.

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Fruzie’s Cruzings #2

Fruzie's Cruzings

These are some articles we found while cruzing around the internet.  Check them out.

The eBay Life Score of the Day

A pair of White’s Hathorn Packer boots purchased for $5 and sold for …

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Thrifting Today #1

Today Suzie and I hit one of our local thrift stores.  We found these three mugs from the Pottery Barn Reindeer collection.  I have not researched them yet, but know they are a good find.  Soon we will have them listed for sale in our eBay store.

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Extraordinary Customer Service: Under Promise and Over Deliver

This is a snippet from our eBay feedback page

This article is the 2nd in a series about providing Extraordinary Customer Service.  The focus is on selling on eBay.  The 1st article was about Product Selection and Description.  This article concerns controlling and then exceeding expectations.

The steps to controlling and then exceeding expectations is to under promise and over deliver.

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eBay MoneyMakers: The O’Briens Make Money on eBay in a Bad Economy

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